Claudia Cytrynbaum is the founder of Aurum Activewear - a performance based activewear brand that caters to on-the-go women. Finding balance between her passion for a healthy lifestyle and a busy family-oriented life, comfort, versatility and performance-based clothing is a priority in her everyday life. As a dedicated mother of four boys and a trained registered nurse, her drive for health, wellness and care have found itself front seat and was later further pursued through her doctorate in homeopathy. This balance of a busy lifestyle, integrated wellness and quality living is what propelled Aurum Activewear to come to life. Originally founded on the idea that activewear can be worn at every moment throughout the day, Claudia spent years developing a technology and performance based fabric that allows for the perfect combination of breathability, compression, and fit.


Life happens. Take a minute, wear clothes that care.